About our Partner
Who They Are
Our partner is a E-commerce company selling outdoor and survival gear such as cookware, tents, and fire-starting equipment. They were generating a good amount of traffic through organic and paid channels. However, they were not ranking in the top ten search results for many of their priority keywords.
Why they came to Searchbloom:
- To achieve the number one position in the SERP for their highest-valued keywords
- To increase revenue generated by organic search
The Problem
Our partner’s competitors were beating us with site authority. With a lower domain rating, it would be an uphill battle to outrank competitors.
Our partner lacked relevant content across their category and product pages, causing them to lose to competitors based on relevancy scores.
The Solution
Understanding our partner's goals and the improvements that needed to be made on their site, the Searchbloom team dove into the work with a clear and prioritized action plan.
The Searchbloom team used a three-tiered approach incorporating our methodology; Authority, Relevancy, and Technology (A.R.T.). In this case study, we will focus on authority and relevancy.
- To build the authority needed to compete, Searchbloom employed several link acquisition tactics to help create a well-rounded and diverse backlink portfolio.
- Most critically, we developed links using anchor text relevant to our partner’s target keyword, increasing their Off-Page Relevancy.
- Our keyword research and competitive analysis found many URLs were close to ranking on the first page but lacked relevant titles, descriptions, and headings. As part of any SEO campaign, we crawled the website and began writing and implementing fresh titles, descriptions, and headings.
- Our priority pages had thin content compared to the competitors beating us for the #1 spot. Searcbloom developed highly relevant and optimized content for our priority pages and implemented it in accordion containers to retain user experience.
The Results
After improving our partner’s authority, off and on-page relevancy, and implementing long-form content, we secured the #1 spot for their desired keywords.
Most notably, we were able to outrank websites like Amazon and Walmart for the #1 spot on the “Survival Gear” keyword. This keyword alone has 27,000 monthly visitors, resulting in a huge number of clicks for our partner.
Additionally, we were able to secure the #1 spot for “Survival Tools” (3100 Monthly Visitors) and “Survival Equipment” (1100 Monthly Visitors).
But what are keyword performance results worth? In this case, they represent a 32% increase in organic revenue generated. Earning our partner a clear ROI on their partnership with Searchbloom.
| Metric | Before Searchbloom | With Searchbloom | Difference |
| Keywords ranking 1-3 | 575 | 1293 | 77% |
| Keywords ranking 4-10 | 1227 | 2598 | 72% |
| Domain Rating | 43 | 57 | 28.00% |
| Keyword | Position Before Searchbloom | Position With Searchbloom | Monthly Volume | Est Traffic Increase |
| Survival Gear | 2 | 1 | 27,000 | 3000 Per Month |
| Survival Tools | 52 | 1 | 4,000 | 1500 Per Month |
| Survivalist Gear | 46 | 1 | 2,000 | 600 Per Month |
| Survival Supplies | 17 | 1 | 1,300 | 500 Per Month |
| Survival Equipment | 100+ | 1 | 1,100 | 400 Per Month |
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