Custom Google Analytics Services

While any engagement a user makes on your website is considered an event, “a conversion event” indicates a significant action a user makes that converts them into a customer, such as a purchase, subscription, or contact form submission.

With our expertise in GA4 and conversion rate optimization, we will set up the best touchpoint to track conversion events. We will go beyond any default conversion, selecting the types of events that produce truly valuable conversion data.

As we set up optimized conversation tracking for your site, our team of Google Analytics experts will also:

• Optimize Google Tag Manager to easily create events.
• Define conversions as user interactions most relevant to business success.
• Set default conversion value to measure each conversion event accurately.
• Integrate your GA4 with Google Ads for even greater insights for your business.

Monitoring every key performance metric of a website in order to track its changes can consume time and resources that are needed elsewhere. Our analytics experts make the reporting process more efficient by setting up alert notifications for when your most important KPIs reach significant, predefined conditions. This will allow us to respond immediately when your web metrics experience a substantial shift.

In setting up your custom alerts, we will:

• Collaborate with you to define what KPIs are most important to your business.
• Determine the proper values or conditions that trigger an alert.
• Organize new alerts to ensure accessibility and navigation.
• Test alerts to ensure they occur only under precise matching conditions.
• Report alerts in monthly meetings or when they require your attention.
• Provide interpretation of shifts in KPI and suggest recommended actions.

Every business’s website is different, and so are the goals you set for them. An exceptional capability of GA4 is the custom goals that ensure you have a full view of the most important things visitors are doing on your site and who is most likely to perform each action. Searchbloom will work with you to determine what goals are most relevant to your website’s success and implement them while setting up or optimizing your GA4. We will:

• Create goal funnels to track user progression across multiple touchpoints.
• Set goal values to measure the financial impact of user actions.
• Test tracking for custom goals to verify the correct action tracks as a goal event.
• Monitor the performance of your custom goals and provide consistent reports.

Customer relationship management (CRM) systems and Google Analytics provide valuable data that, when combined, can paint a much clearer picture of your website’s performance. Searchbloom can help integrate nearly any CRM platform you use with GA4, expanding your ability to track and analyze how well your website performs customer acquisition, engagement, and conversions.

As we integrate your CRM and GA4 together, Searchbloom’s experts will also:

• Collaborate with you to determine what CRM data should be integrated into your GA4.
• Test and verify that data is properly transferred between your CRM and GA4.
• Monitor and perform maintenance on your integrations to ensure data stability.
• Provide analysis and professional insights to help you make data-driven decisions.