While it may not be the beating heart of an SEO strategy, any digital marketing expert will tell you that technical SEO provides a crucial foundation and can elevate all other SEO strategies.
Technical search engine optimization techniques can significantly influence the success of your site, optimizing website performance to create a satisfying user experience and raising its rankings by ensuring search engines properly crawl and index it.
For those looking to get the best results through technical SEO services, seek the help of dependable, experienced professionals with a strong track record of improving search engine rankings through technical SEO best practices.
Searchbloom is an award-winning search engine marketing, eCommerce, and technical SEO agency that offers high-quality digital marketing services.
Our decades of combined expertise, along with our dedication to transparent and results-driven practices, have made us among the best and most trusted agencies in the industry.
What is Technical SEO?
While other forms of SEO techniques like content marketing and link building are focused on how your website appears, technical SEO ensures your site is stable and efficient enough to use.
Part of it is about providing a smooth user experience, but more importantly, from an SEO perspective, it is also integral to making sure crawler bots from search engines can easily access, interpret, and index all of your site’s web pages quickly and efficiently.
The better your website performs toward both of these results, the more likely it is that your pages will get high search engine rankings, ensuring your business has a strong online visibility in the long term.
What Our Technical SEO Specialists Will Do For Your Website
At Searchbloom, we're more than just SEO experts — we're your partners in navigating the digital maze. Our technical SEO services are meticulously designed to optimize the foundation of your website, ensuring that search engines not only find your site but also favor it over the competition. Here are just a few of the services our technical SEO services company provides to ensure this:
Optimize Site Speed and Performance
Slow load times put off users and search engines alike. Our team will first perform a technical SEO audit to check various elements of your website’s performance, ensuring pages load quickly and seamlessly, internal and outbound links to other sites and social media links work, and looking into how well the site’s internal architecture is organized.
Improve Website Security
An increasingly important standard among reputable brands is having secure websites (these are identified as sites with a URL starting with HTTPS). To make sure your website has this, we will check and renew SSL certificates or obtain new ones as we properly redirect your site from HTTP to HTTPS. We will also patch up any vulnerabilities or exploitative errors in your website’s programming so your business experiences minimal downtime and online user retention.
Maintain Your Site’s Performance on Mobile Devices
One of the most important aspects of technical SEO is ensuring your site works across devices, from desktops and laptops to smartphones and tablets. Because mobile searches tend to dominate search engines, ensuring your website is optimized for mobile devices is vital. Our dedicated team will ensure every element of your website looks and feels just as intuitive and attractive in design and function as it does while you are on a desktop, for an optimal user experience.
Implement Structured Data Markup
Our technical SEO team will also enhance your search presence by leveraging schema markup — programming code that helps search engines better understand the structure and content of your web pages — making it easier for search engines to understand your content’s context.
Implementing structured data through schema markup can help raise your site’s rank on search engines and can earn you rich snippets (Google search results with additional data displayed) with your search engine link, providing more information to users and increasing the likelihood of them checking your site.
Avoid Duplicate Content
Through our continuous technical SEO audits, we will also ensure your site’s content is consistently unique, with each page being distinct from one to the next. Addressing and preventing duplicate content through unique page URLs, canonical tags, title tags, meta tags, and meta descriptions ensures that search engines can identify the original content source. The more distinct your website becomes, the better search engines will respond and ensure the proper pages are visible in the SERP (Search Engine Results Page).
Consistently Monitor & Report Issues
Through tools like Google Search Console and various third-party applications, our technical SEO experts will provide ongoing monitoring of your website’s technical performance, ensuring it is stable and functional for users. We will also check for potential errors, ensuring your site experiences as few outages and customer experience issues as possible.
Refining Site Architecture
Finally, our technical SEO team will ensure you have a logical and clean site structure, facilitating easier user navigation and search engine crawling by optimizing site hierarchy, URL structures, and internal linking. We will also update and manage your XML sitemap and robots.txt files, further ensuring your site is more readable and impressionable to search engine crawlers.
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You Are Much More Than a Client.
Website & SEO Performance Tailored To Your Business
At Searchbloom, our team of web developers, SEO consultants, and technical SEO experts all work toward gaining more organic traffic for your website from your brand's precise target audience, ensuring your site generates higher rates of conversions and even more revenue.
Reaching these goals requires working with technical SEO firms that are reliable, trustworthy, and principled — aspects that define Searchbloom through our core values.
We attain these results for each of our partners by creating a custom-fitted plan that works within our proven A.R.T. methodology. Here's a breakdown of the A.R.T. and what we do for each step:
Every brand, along with their website, must build trust with their customers, as well as the search engines they are using to connect with them. With Searchbloom, we help you attain this by raising your site’s authority through high-quality links and authoritative sources for reviews, testimonials, and mentions. These can then be leveraged to convey your brand’s true value and distinction to your customers.
Search engine visibility largely depends on how well your site’s content matches the desires and needs of online users and their particular search queries. In essence, your content must have relevance to your target audience but should also be well-written, attractive, unique, and clear. Our content SEO professionals will help develop optimized content on your site that uses highly relevant keywords tied to your target customer searches.
Through seasoned technical SEO tactics, our web development team will perform site speed optimization, improve navigation, accessibility, and security for users, and maintain your site’s user experience across desktop and mobile devices. Technology is the backbone of any digital marketing strategy, which is why we place crucial importance on how we perform any technical SEO implementation so that it provides lasting, long-term results for your business.
Read on Below!
Benefits of Our Technical Search Engine Optimization
Through our expert practices in on-page and technical SEO services, your website and business will experience several distinct benefits that will help drive you toward achieving your essential business objectives — excellent online visibility, higher conversion rates, or outpacing your current competitors.
We at Searchbloom are committed to each of our partners' growth, never letting ourselves rest until we develop a strategy that achieves a definitive win for your business. Here are some of the ways our services can benefit you:
Higher Organic Search Traffic
Through our various technical SEO techniques, we will help your site become more visible to search engines while also ensuring it provides a pleasant user experience.
Higher visibility and a better user experience can lead to more organic clicks and visits, which can then produce more leads and conversions for your business.
High-Speed Optimization & Performance
Technical SEO optimizations, like speed enhancements, can dramatically improve the overall performance of a website, ensuring pages load quickly and consistently.
Our technical SEO team will also ensure that other technical elements, such as images, videos, unique buttons, transitions, and animations, are optimized to maintain the same level of site performance across all pages.
A Safe, Trustworthy Brand Recognition
A safe and secure website is a sign of a trustworthy business with strong consideration for its customers. By having our team implement HTTPS on your site and monitoring its security, we can help you build trust with your site visitors.
With our help, you can ensure your customers’ personal information is safe while they browse, make transactions, and share their information with you. Gain recognition and trust with our technical SEO assistance.
Fewer Common Technical SEO Issues
Websites are complex and ever-changing, which often means errors will arise throughout their lifespan. Broken links, duplicate pages, missing structured data, or poorly optimized web pages are just some of the issues that can pile up, resulting in even bigger problems if they aren’t addressed.
However, through consistently interfacing and improving your technical SEO, our experienced team of web developers and technical SEO specialists will identify and resolve any of these common issues that may arise within your website, avoiding issues that would affect your digital marketing objectives.
A Future-Proof Website
Staying ahead of the curve is one of the best ways to keep your website and your business competitive online. Working with Seachbloom, your site’s technical SEO will be up-to-date with the latest trends in technical best practices while ensuring it is prepared for future algorithm updates and changes in search engine guidelines.
Even better, by keeping your site’s technical SEO updated, our team’s assistance will also reduce future costs associated with major changes in web standards. We’ll help you save time and resources by progressively improving your site in anticipation of future internet and search engine requirements.
Data-Driven Results Through SEO Tools
Our technical SEO and other digital marketing services often involve setting up and using tools like Google Search Console, which provides valuable insights into a site’s search performance, such as visitor traffic, clicks, bounce rates, search queries, and more.
Having these tools set up and customized to monitor metrics tied to your business objectives ensures our team always develops strategies based on solid, reliable data. They will also ensure we have a clear vision of your website’s performance and can recognize technical SEO issues as soon as they arise.
FAQs About Our Technical SEO Services Agency
Technical SEO involves using various search engine optimization practices and strategies to optimize a website’s infrastructure so that search engine crawlers can efficiently crawl, index, and read the content of its web pages. It also ensures website performance is tuned to ensure a satisfying user experience for online users who visit it.
Search engine crawlers are automated bots that search engines like Google use to explore or “crawl” a website to collect its information. They will then send that information back to the search engine’s database to index the site and make it easy for visitors to find it through their search results.
It is crucial to have well-optimized technical SEO for your website to make it easier for crawlers to perform this process and thus more quickly increase your site’s visibility. Sites with poor technical SEO may often cause these bots to encounter issues with certain pages on your site, reducing their search engine visibility and, thus, your site’s rank.a
All other SEO efforts are affected by the state of a website’s technical SEO infrastructure. Even if your site has web pages with impressive designs and plenty of engaging, valuable content for visitors to enjoy, poor technical SEO can cause it to fall well below where it should. On the other hand, here is what solid technical SEO can do for your site:
- Visitors interested in your content are more likely to explore more and potentially provide conversions if you have quick site speed, ensuring a steady stream of site traffic.
- Your web pages are more likely to be distinct and valuable to search crawlers, as regular technical SEO audits will help you identify duplicate content and remove it, producing higher search rankings.
These are just a few ways technical SEO services are a worthy investment. In addition, Searchbloom provides various other search engine optimization services that will help earn you top rankings in search engine results pages for your industry’s most vital keywords.
Technical SEO experts will use a variety of different tools to help find issues and opportunities to improve a website’s infrastructure. Some tools technical SEO services agencies often use include:
- Google Search Console
- Screaming Frog
- GTmetrix
- SEMrush
- Botify
There are many more tools in addition to those above. However, what’s more important is the level of experience and track record of the team utilizing them. With decades of experience in digital marketing and technical SEO, Searchbloom employs a team of in-depth experts who can help shape your website into what it is meant to be in order to achieve online success for your business.
In addition to the tools above, we offer several of our own technical SEO tools to help you start improving your website as soon as possible. Reach out to us today and find out how we can help improve your business through our technical, national, and local SEO services!
