Who They Are
The partner is a law firm headquartered in Little Rock, Arkansas, with additional locations in Bryant, Cabot, Conway, Fayetteville, Jonesboro, and a new office in Memphis, Tennessee. Embracing a unique vision for the legal industry, they foresee a future marked by transparency and a commitment to fighting for the essential aspects of life. This forward-looking perspective shapes their identity and distinguishes them within the legal landscape.
What They Do
As a comprehensive law firm, our partner offers a range of legal services tailored to meet the varied needs of their clients. Their practice areas include bankruptcy, personal injury, family law (including divorce, child support and custody, and adoption), adult guardianship, estate planning, employment law, professional license issues, probate and estate administration, and class action. Through their expertise in these domains, they stand as a dedicated advocate for justice and a trustworthy partner in navigating legal complexities.
The Problem
In 2021, they first partnered with Searchbloom. After some time with us, they decided to have another agency manage their Local SEO campaign. This move resulted in a noticeable decline in rankings and a subsequent decrease in website traffic. Unfortunately, the decision to switch providers adversely affected their online visibility and overall digital performance.
The Solution
Recognizing the need to regain lost ground, the partner returned to Searchbloom in late 2022. At that time, we implemented a comprehensive solution that addressed the specific challenges they faced. Our approach focused on three fundamental pillars of SEO: Authority, Relevance, and Technology.
To enhance our partner’s authority in their niche, we strategically curated high-quality backlinks, collaborated with authoritative industry sources, and established a robust online presence. This authority-building strategy aimed to position them as an influential and trustworthy source within their legal domain.
Ensuring the content’s relevance to target audiences and search engines was a key component of our strategy. We conducted thorough keyword research, optimized on-page content, and tailored our approach to align with the specific needs and interests of their target audience. This emphasis on relevance contributed to increased visibility in search results.
The technological aspect of our approach involved optimizing the website’s technical elements for better search engine performance. We implemented SEO best practices, improved site speed, and enhanced the overall user experience. This technological optimization played a crucial role in elevating the website’s search rankings.
Local SEO Optimization
In addition to the overarching SEO strategy, we implemented a targeted Local SEO optimization plan to enhance their visibility within their local community. This involved a multi-faceted approach that included:
Acquiring Citations:
We meticulously curated and managed business citations across authoritative local directories. This not only helped establish consistency in the online information about the partner but also played a crucial role in boosting their local search presence. Accurate and up-to-date citations contribute significantly to local search engine rankings.
Optimizing Google Business Profile:
We conducted a thorough audit and optimization of their Google Business Profile. This included refining business information, adding high-quality images, and leveraging additional features provided by Google My Business. An optimized Google Business Profile is pivotal for local businesses, positively impacting local search results and enhancing the overall online presence.
Building Out Geo-Specific Pages:
To cater to the local audience, we strategically built geo-specific pages on their website. These pages were tailored to address the unique needs and interests of the local community. Our content and keyword strategy ensured that these pages ranked prominently in local search results, connecting them with potential clients in their vicinity.
The Results
Since the re-engagement with our SEO services, the partner has experienced remarkable results:
Organic Users:
Increased by 264% Year-Over-Year (from 5,520 to 20,120)
Organic Sessions:
Increased by 277% Year-Over-Year (from 4,568 to 17,222)
Total Keywords Ranking:
Increased by 241% Year-Over-Year (from 4,150 to 14,154)
Total Search Volume:
Increased by 188% Year-Over-Year (from 575,110 to 1,657,720)
Keywords Ranking on Page One:
Increased by 260% Year-Over-Year (from 303 to 1,091)
Search Volume on Page One:
Increased by 267% Year-Over-Year (from 22,950 to 84,340)
Keywords Ranking on Page Two:
Increased by 276% Year-Over-Year (from 433 to 1,631)
Search Volume on Page Two:
Increased by 503% Year-Over-Year (from 22,950 to 138,520)
Conclusion
The success of the SEO campaign for our partner underscores the power of a comprehensive strategy focusing on Authority, Relevance, and Technology. By addressing challenges head-on and implementing targeted solutions, we not only reversed the decline but set new records in organic search performance. This case exemplifies our commitment to delivering tangible and sustainable results for our partners.
2024 LEADING AGENCY
You Are Much More Than a Client.
