About Our Partner
Who They Are
Our partner is an E-commerce company selling hunting gear that uses new technology to cloak our bioelectric signature from prey. They have a great product that works, but it is met with a lot of skepticism from their audience.
What They Do
Our partner uses a combination of Television, Digital, and Physical marketing to generate new customers. They spend a lot of time reducing skepticism about their product, which is based on new scientific ideas. They understand that the buyer’s journey for their product is different from that of most other products.
The Problem
- Potential customers are highly skeptical of our partner’s product, especially on the first interaction.
- Our partner was not prominently displaying reviews on their Product Pages.
- Not enough trust was being built with skeptical customers.
The Solution
- Every Ecommerce store must highlight reviews, payment, and security badges across their site. This increases trust and addresses users’ frequently asked questions when purchasing. Searchbloom performed an A/B test to confirm our hypotheses surrounding review placement.
- Our A/B Test variation placed reviews prominently on product pages, allowing users to find them easily.
- We also increased the size of the reviews, attempting to draw more attention to an element that could verify the legitimacy of our partner’s product.
Results
Within two weeks, we delivered a winning A/B test with a 30% increase in Conversion Rate. This translated to an increase of 34.5% in revenue per visitor.
With an average of 27,000 sessions per month and an AOV of $229.00, the results of this single A/B Test could represent an additional $30,000 in revenue per month for our partner.
2024 LEADING AGENCY
You Are Much More Than a Client.
