SEO for Dentist Practices

Whether or not your practice has a website, its presence in your local area may not be well-established if it isn’t properly optimized. Even further, there are technical aspects outside of your website that must be handled to ensure it attracts visitors and produces genuine leads for your business.

With the help of a seasoned dental SEO agency like Searchbloom, you will have a website that consistently ranks high on relevant search results for your dental practice’s geographic location. Through off-page SEO efforts, we’ll ensure your practice is established online by managing your Google Business Profile and other online directories.

Through our tailor-fit SEO services, your dental practice website will truly establish your presence within your local area, allowing you to reach more prospective patients than ever before.

SEO services can also help dental practices build a greater degree of trust and credibility with their returning and new patients. By helping a practice’s website achieve high search rankings, a team of professionals in dental SEO marketing can help it convey a sense of authority and reliability.

Potential patients are also more likely to trust that your practice is a worthwhile choice if it has a strong online presence. Like a comfortable and well-decorated office, it shows them you are professional and welcoming to their needs. Through effective SEO implemented by experts, you can display the distinct qualities that make your dental practice leagues above your competition.

Local establishments like dental practices must deal with tough competition, online and offline. Today, the deciding factor can be how optimized, unique, and well-managed your practice’s online presence is compared to your competitors. Working with an SEO agency will ensure your website is optimized to rank higher than other dental practices and appear at the top of relevant search engine results.

Quality SEO services will also involve making your site unique and engaging, consistently producing content that is unmatched by your competitors. Visitors will feel more engaged and informed and be more likely to book an appointment at your practice than others. SEO experts like our team at Searchbloom will also ensure your online profiles maintain good reviews and testimonials, setting your business further apart from your local competitors.

With the help of qualified professionals in SEO services like Searchbloom, your practice will also enjoy remarkable returns. This can help your business sustainably grow while continually providing excellent service to your patients. By keeping your site at the top of essential search engine results pages, our SEO services can ensure you continue to attract new patients within your area.

Ensuring you have a well-optimized site also helps your practice by providing a pleasant online experience for future patients. Informative content, fast page load speeds, and easy navigation are just a few optimizations that can make patients want to book an appointment with your practice.

Searchbloom’s dental SEO services can help expand the presence of your practice both digitally and physically, assure potential patients of your dental services, and keep your website ahead of your competitors, all while maintaining a steady stream of revenue so you can continue caring for your patients.

Among the most important SEO services we provide to dentist practices is local SEO, which focuses on improving the visibility and reach of your site within local search results. For a dental practice, this type of SEO service is necessary to ensure it has website visitors from within their area who are more likely to visit their physical location as actual patients.

As with every SEO campaign, local SEO services involve techniques to develop effective strategies to expand your practice’s online presence. These include practices such as:

Keyword Research

Our SEO team conducts comprehensive keyword research to identify high-impact and relevant keywords and phrases related to dental services in your local area. This ensures your website’s content is optimized and appears in the highest positions in relevant search results. With high local search engine rankings, your site will receive higher amounts of traffic from nearby users looking to become your newest patients.

Competitor Analysis

We keep a watchful eye on competitors through our analytics tools, determining the strengths and weaknesses of their site’s SEO strategy compared to yours. We then make data-based decisions to choose the strategies that would most effectively turn your site into a strong competitor. Our team will also search for opportunities to fill gaps in their strategy and ways to outperform them.

Content Creation

Whether it is posting on your dental practice blog or important sections of your site, like a dental implant service page, our team will develop and create informative and engaging content for your website. This can help make your practice a viable authority within your local dental industry, further increasing your reach and growing trust among potential patients. Plus, having polished writing and images on your website makes it all the more appealing to your patients and to search engine crawlers.

Tracking & Reporting

After implementing our various dental SEO campaign strategies, Searchbloom’s SEO experts will regularly use tracking and analytics tools to monitor your website’s performance. Our dedicated account managers will watch key metrics, including keyword rankings, organic traffic, user behavior, and much more. Each month, we will provide a report about your site’s performance and the results of our strategies, showing you how our work has improved your website and business as a whole.

Dental SEO Strategy

In addition to research, content creation, tracking, and reporting, one of our team’s major offerings is assisting dental practice owners in creating a tailored SEO strategy that fits their goals and preferences. We understand that every dental practice is different and seek to take a collaborative approach to ensure our services fully fit your expectations.

With expert guidance and transparent communication, we’ll work together to ensure our services transform your website’s performance. Furthermore, we will also help you express how you stand apart from other dental practices in your area.

In addition to conducting strategies to raise your site’s local search results rankings, Searchbloom also performs on-page and technical SEO services to further optimize your site’s elements and technical performance. Though these two types of SEO are not the same, they are closely related to improving how your website functions and performs in search engines. Some best practices we perform between them include:

Compressing images and site code

Among the best ways to improve site performance for faster loading times and better user experience, we will compress the file sizes of images and website code. We’ll first audit your site to find what areas would contribute most to your site performance, then adjust those that would ensure it loads faster without compromising quality. This is a subtle but great way to raise your website in search rankings while also making it more enjoyable for your future patients to explore your website.

Optimizing meta-data

Good meta-data helps search engines and users know what your website contains before they enter it. By optimizing your most important pages’ meta-title and meta-description using relevant keywords, your practice’s site can enjoy higher click-through rates and potential increases in organic traffic.

Ensuring mobile-readiness

Today, one of the most important elements that can contribute to a website’s SEO performance is whether or not it is optimized for mobile devices. Our technical SEO expertise will make your site mobile-friendly and responsive for nearly any screen size and device. This will ensure your dental practice website can reach high-density mobile search results rankings.

Improving internal linking

Website visitors and search engine crawlers appreciate a logical and easy-to-navigate internal linking structure. After auditing your site, we may optimize it by linking webpages with relevant content to each other in order to help users easily find more of what they are looking for. Search engines look for this level of detail when crawling and indexing a website, leading to a higher chance of achieving a top rank in results pages.

When it comes to our partner clients’ websites, we perform a thorough audit to find the most effective methods of optimizing them. Through our on-page and technical SEO, your dental practice website can achieve faster load speeds, a better user experience, and, more importantly, reach more patients from around your area.

In terms of your online presence, your website serves as a solid foundation. However, certain techniques we perform outside of your site can further optimize its performance. This is known as off-page SEO, and when leveraged by a team of experienced professionals, it can be incredibly effective in placing your practice in the spotlight of local searches. Some off-page techniques our SEO experts perform include:

Perform Link-Building

At Searchbloom, we understand the value of working honestly. While some may work to obtain backlinks from less-than-reputable sites for easy wins, our team works to help your dental practice site get high-quality backlinks from trusted websites. Ensuring your website is connected well with other sites relevant to the dental industry can contribute to raising your online authority and trustworthiness, as well as your search engine rankings.

Filling in Online Directories

Listing your website and dental practice’s information on relevant directories and websites online can help potential patients find your practice far more easily. Accurate contact and address details also positively affect your website’s local search engine ranking.

Managing Google Business Profiles

In addition to many other directories, a Google Business Profile (GBP) can help dental websites like yours show up more easily in Google Search and Google Maps, making it much easier for potential patients to find out how to connect with you. Searchbloom experts can claim, verify, and optimize your GBP so that you are that much easier to find, both to patients and search engines.

Promoting Reviews & Testimonials

A strong way to build trust online for business is through reviews and testimonials. Our team will help collect and manage your site’s reviews, ensuring you get the credibility and authority your practice deserves. We’ll make sure your business has a trustworthy and responsive reputation on review sites like Google, Facebook, and more.